Hydroxypropyl methyl cellulose (HPMC) is a non-ionic cellulose ether. It is odorless, tasteless, off white powder, can be dissolved in water and forms transparent viscous solution. HPMC is widely used in building materials, ceramic extrusions, personal-care products and many other fields, It will improve your products in water retention, bonding ability, thickening effects, dispersion rate and suspension etc.